If you own a plumbing business, you understand how important it is to attract new clients and keep them. Not only do you need to find reliable customers in your local area but often the newspaper ads and fliers do not generate enough interest. That is why most business owners are turning to the Internet to help. Online marketing quickly became the method of finding new clients this decade. A website can attract new business, feature testimonials, offer special promotions and spread the word about what you have to offer.
Why should plumbers use internet marketing?
The reality is that traditional methods such as television or print ads and fliers are not only expensive but do not always bring in enough new business. You end up spending more than you will generate in profits, making a horrible return on your investment. The popularity of the internet alone is the main reason that it fares better when it comes to marketing your company; everyone turns to search engines for answers.
Plumbing is a competitive business, so you need to employ the most effective marketing techniques to make sure you stand out. Internet marketing is the best way to reach a larger number of potential clients quickly as well as retain them. Once they decide to hire you, they will enjoy updated guides, blogs, articles and promotions through your website. Some of the best marketing techniques to include on your website are blogs, long-form content, newsletters and showing your involvement in the community.
WRITE A BLOG
Not only do you want your customers to use the website to find your contact information and services, but you want to give them valuable information. A plumbing blog is a perfect way to treat your customers to anecdotal stories and plumbing tips and guides. You want a blog that is practical for customers such as providing a list of the top foods you should not put down a garbage disposal. The more informative and beneficial it is, the more satisfied they will be.
Informative and useful blogs help to build trust with your customers and makes them feel valued. Good, solid business relationships can increase your business by word of mouth and referrals. Additionally, blogging is a great SEO technique and improves your website’s search engine ranking. Blogs are easily shared which means they can be seen on social media pages, in your newsletters, and on other websites. The more visibility you have, the more customers you can attract.
Blogs also provide a continual stream, of new information and fresh content which is important to search engine ranks and customers. It is not appealing to go to a website that features out of date information and only has a few blogs from last year. Search engines will rank fresher content and relevance higher on their results too. Niche businesses like plumbing benefit from long-tail keywords and blogs are perfect for targeting these. Since these phrases are so specific, you can basically provide a blog for each one, giving you more content and popularity.
If you have not already looked into long-form content for your plumbing company, then it needs to be moved to the top of your priority list. Long-form content helps your page to rank higher and therefore increases your site’s traffic. The top 10 results in every Google search are usually over 2,000 words. If you are having difficulty thinking of topics, then consider things you have done that you can expand upon.
A great example would be adding a glossary of common plumbing terms and definitions to help educate your customers. Another idea could be including a guide on how to avoid common plumbing errors and quick fixes. The more long content you have, the more other sites become interested in linking to you. This not only helps your SEO but demonstrates that you are a trusted company among the leaders in the field. When browsers read through your long content, they spend more time on your page, and if the content is meaningful, they come back for more.
SOCIAL MEDIA PRESENCE
Social media platforms are the best way to interact with other businesses and your customers. They are perfect for sharing a new promotion because they reach a large number of people very quickly. You can even offer discounts or specials to those that ‘follow’ or ‘like’ your pages. Social media also provides a great space for sharing blogs and other useful information. Not only do your followers read what you post, but their followers will too.
The number of people you can reach with a single informative post and the special offer will be significantly higher than those fliers you mailed out. Social media is also a place where people like to share reviews and ask questions which provides an immediate form of customer service. Your interaction with your clients makes them feel valued and makes you look good to all the potential followers who see the posts.
Email newsletters allow you to send special offers and information to your client base. When people log in to your site or social media page, invite them to join the newsletter. You need to make sure you devise a regular publishing schedule and stick with it. People will come to rely on the newsletter and look forward to it. Additionally, newsletters are great for sharing promotions and introducing new services or products as well as a great way to say thank you to your loyal clients. When you email newsletter pops up in their inbox each month, it keeps you in their mind. You want to be the first person they think of when they need a plumber.
INVOLVEMENT IN THE COMMUNITY
When you take part in community events and get involved, you show your customers that you do care. You develop a good reputation among the community, and in return, you gain loyal customers. Look out for plumbing forums and be sure to answer questions that are posted. This gets your name out there, and people will remember you.
Local news websites are great placed to leave comments and stories relevant to the industry. Every time you comment or answer you want to include your company name and all contact information. You can link our website now and then but be careful not to become a spammer. You don’t want to look like someone just trying to get their name out there; you want to be seen as genuine and caring to your customers. A relevant and unique piece of content at the bottom of an article is a great way to reach people.
If you wish to understand more about successful marketing for plumbers, you can read more on this plumbing marketing website.