When building your professional property management websites, one key component of this online marketing strategy is to ensure that your site is easy to find on the internet. It means that you need to position your brand effectively in search engine results such as Google, a strategy known as Search Engine Optimization. It’s important when it comes to creating your site.
You can take your time to make your site beautiful to attract renters, but imagine a scenario where people can’t find your site quickly. However, the good news is that there are efficient and simple ways to make your website visible online in search engine results. That’s as you improve your marketing efforts with rental advertising and social media.
This post gives you steps as a starting point to start building your SEO for your property management site. Remember that SEO needs constant monitoring to ensure that it stays visible in user’s search engine results. That’s as long as you take easy steps regularly, which means you should not have problems in keeping your position online. It will take you a little effort at first but will continue paying off into your business’s future.
For you to understand the need for SEO efforts and results, consider the following scenario that you can relate to.
Think for a moment that you own a rental business in Portland, OR. You may want renters to find your site when they enter the search term into Google’s “available rentals in Portland, or” “top property management companies“.
When online users attach a particular city or location in the search query, the pages that pop up on the search engine results are called local search results.
Target: Get listed for Portland, or search engine local results.
Optimize your business’s website information
Keep in mind that your site contains the most valuable information for getting Google to know that you’re relevant to the search query.
How to optimize your website content:
Domain name: Come up with a domain that reflects your business location and type. For instance: bestpropertymanagementportland.com.
As you design your website, add keywords for each page to identify your business’s services and location.
Make sure your business’s name, phone number and address is included in each web page, not just your contact page and homepage.
Beyond selling your rental business, including information about your local area and your website copy. It will enable you to associate your business with the local vicinity and give your post renters valuable information about the community which they may decide to live in. For instance, note which part of the town you have rentals in, what restaurants, parks and local attractions are nearby. This will not only improve your site copy for any new renters but will boost your search engine visibility as a local business.
Improving your business listings on local sites
One way of improving your local SEO is to make sure that your business listing information is consistent and available to third-party sources. Search engines and Google are always constantly scanning these sites to come up with a better understanding of your location and business.
If the information is not accurate, incomplete or your business isn’t listed, what you will risk is reducing the chances of your firm getting ranked in search engine results.
How to take control of your local business listings
Facebook, Yelp, Yellow Books And Google are among the important business listings. If your business has a profile on these sites and is listed, ensure you “claim” this listing and make sure that the business address, name and phone number are listed. Delete duplicate pages and listings and update all the information. To take control of the listing, you may have to contact the site owner.
You should include photos, contact information, business profile, website address, hours to improve your listing.
Ensure that your listing is attached to the relevant categories, which will optimize it properly and relate it to your industry. Property management listings that are optimized should include keyword and categories such as real estate, rentals, city, location and property management that you service.
Link Strategy
Links that direct people to your website or away to other related content are important when it come s to SEO strategy. They establish credibility and authenticity to your site. Try show search engines how you relate to your industry and location. Focus on links that relate to your industry to avoid damaging your site’s credibility.
The best link strategies:
Create a directory of community resources such as stores, restaurants and community attractions that you can relate and link too. It will make your site local to the community you want to provide valuable information and rank for.
Talk to local business to know if they can provide your tenants with discounts for services, which they will promote online, and link back to your site.
Contact the local city and chamber of commerce to be linked on their sites as a method of new residents to find housing.
Make sure all your vacancy adverts are linked to rental listing sites and have links back to your site.
Check industry related sites and consider writing a guest post that links back to your site.
Respond and encourage online reviews
User reviews enable you to build your business’s reputation in your industry, helps with SEO, and influences purchasing decisions. The reason is that it shows you’re active and relevant online.
Review sites include Google My Business, Yelp, Google+, Facebook and others. Let owners and renters know that they can post on whatever platform they are comfortable with. Reviews should come naturally, not out of harassment. You should avoid posting fake reviews.
Make sure you include social media in your marketing plans. The reason is that platform such as Facebook, Twitter, Google Plus, Pinterest and Instagram is a great way to be found online. They enable you to engage with your audience and potential renters.
SEO requires that you put in great effort to ensure that you come up with a site that has relevant content and copy related to your industry. Ensure that you engage with residents by responding to their reviews and check available links to and from your site.
For property managers and landowners, we’ll continue to provide useful articles and tips regarding residential management to enable your business to be visible online and attract the best renters.