Personal injury lawyers have been around for a while, but the good ones can beat everyone else because they understand how to market themselves. You have to realize SEO is the golden ticket when done right and is going to eradicate all of your competition in one shot.
Most traffic is now coming from search engines for personal injury lawyers, and you have to jump on board as soon as you can.
You can’t let others take all of this traffic from you because that is a losing battle. Here is what SEO can do for great lawyers at the moment.
Find Converting Keywords
SEO is about finding those “converting keywords” that are going to lead to high traffic numbers. You want to find those keywords, which are meant to seal the deal. These are keywords where the person is already convinced they need a personal injury lawyer for their case.
You want to be the first person they see when this need arises.
To do this, you have to rank through SEO because people always head to Google when they are hoping to find a good lawyer.
Build A Brand
You want to build a brand and over time, you will be able to with SEO campaigns. You are not only ranking, but you are getting people to know more about you and your name. They will start to see it on search engines and assume you are a great firm.
SEO the only way to rise in this market.
Some of the finest personal injury lawyers have struggled because they were unable to build a good brand that would sustain itself. They kept getting a few clients here and there, but that was not enough to do much of anything.
You have to build a real brand in the long-term.
SEO is supposed to bring growth, or you won’t see significant results. The growth is what will help you determine how well the SEO campaign is going. What does it mean to have healthy growth? The idea is to have the site ranking high in Google/Bing along with seeing your numbers (i.e. conversions, traffic, leads) grow exponentially.
You want to see the growth that is rapid and consistent at the same time which is the value of a great SEO company when they set things in motion. You have to get someone good to run the campaign.
Personal injury lawyers have a tough market to crack because there is a lot of competition out there vying for the same clients. There are only so many customers who are looking for a personal injury lawyer, so you have to snap up the ones that are out there.
To do this, you have to be ready to woo them through search engines. You have to be the first site they click when typing in “best personal injury lawyer in…” (see www.lasvegascaraccidentinjurylaw.com) because that is the only way to get them to come and see what you have to offer.