Do you want to know how Pet Boarding Kennels Can Benefit From Search Engine Optimization SEO? Pet owners nowadays opt to board their pets in pet boarding kennels. These boarding kennels, which are shelters for various pets, offer a variety of pet services. They include boarding, training classes, shipping and pet supply sales. Bear in mind that although the majority of pets boarded are cats and dogs, many kennels offer boarding for birds, horses, exotic pets and reptiles.
As a pet boarding kennel owner, you can benefit hugely by using SEO to get more clients who are looking for shelter for their pets. For instance, by choosing the right keywords, your website will rank better in user search engine rankings. The result is that you’ll get more customers who are looking for kennels to shelter their pets.
Remember that the internet is saturated, which means that you need to use two or three keywords that are relevant to your pet boarding business. For instance, instead of using “pet boarding”, you can try keywords such as “local dog/cat boarding” or “doggy day care” and combine them with the state or city you’re located. This post looks at seven benefits of using SEO to market your pet boarding business.
Enables You to Reach Pet Owners
Bear in mind that SEO works by using a filtration module. It means that compared to the traditional marketing, its targeted market is more precise. The old form of marketing is generic, the result being that it attracts thousands of people.
SEO comes from people looking for your services, for example, pet boarding services. These people are searching for you to solve their problems.
Best Return On Investment and Is Long Term
SEO gives you the best returns on your investment. That’s because it gathers targeted traffic and the results are long-term. Pay per click Content and traditional marketing only run for the duration that you can handle your kennel marketing cost.
SEO enables you to target free traffic. The moment they find you, you have peace of mind that you can retain them.
Create a Website That Users Love
When it comes to carrying out SEO for your business, keep in mind that you have to optimize your pet boarding site for search engines and users. The reason is that you may have built it a while back when you didn’t have time to think much about the site. When working on SEO of your website, you have to ensure you work on its content and highlighting the call to action buttons. Luxe Pet Hotels website is a great example of a user friendly website, offering stunning visuals and an easy navigational menu.
Get Ahead Of the Competition
Most businesses have websites for offering information or answering inquiries only. They don’t care about using SEO to generate leads or traffic from their site. It means they wait for customers to come to the kennel business’s physical site.
You should bypass them by optimizing your site that Google will love. It will enable you to climb the search engine ranking ladder, which is where SEO comes in.
Builds You a Brand
You need to build your kennel business into a recognized brand if you want to get the best results. An SEO optimized site enables you to grab the attention of users, for example, pet owners as compared to a non-optimized site. Remember that if your site continuously pops up on Google when users search using industry related keywords, pet owners will likely remember your website.
Enables You to Get More Customers
Your kennel business may be doing just well to pay its bills and yours. However, if you bring more leads through your website using SEO, you will open up more floods of qualified traffic. You will get leads from different communities and citation sources that share the pet boarding market as yours. The result is that you will get more profits, which means you can expand your business.
— WordStream (@WordStream) 17 July 2017
SEO is more than just choosing the right keywords for your website. The reason is that you need to think like a user. That’s because you need to convert your user’s needs into leads. SEO enables you to have a proper conversion rate. An optimized site has better chances of turning your leads into your pet boarding facility customers.
As a pet boarding facility owner, using SEO for your business has many benefits as the above post shows. Bear in mind that the kennel business is becoming popular since many pet owners nowadays prefer to board their animals at boarding kennels when going on vacations. Many hotels don’t allow pets, while those that accept them will charge their owners if the pets annoy other customers.