Weather Meteo

Search Engine Optimization and IM Blog

How Escape Games Can Benefit From A Great SEO Campaign

By

For any new business, it is imperative that marketing is handled properly. Even for those types of businesses that practically sell themselves, it can be exceedingly difficult to get ahead of the curve if marketing hasn’t been handled properly from the beginning. For that reason and that reason alone, businesses that are relatively new and even those that are well-established should always have a comprehensive marketing plan with a company that understands how to get it done and do it correctly. Such is the case when a new SEO client is involved.

As previously mentioned, there are some cases where the business practically sells itself, but SEO still needs to be involved to maximize profits. Such is the case with many escape room games. These types of businesses are so popular that for the most part, all you have to do is make the general public aware of their existence and their location and people will come on their own. However, that doesn’t mean that it is okay for owners or for the businesses that are tasked with marketing their existence to take a relaxed attitude when it comes to marketing, especially when it comes to new clients.

The Popularity of Escape Room Games

No one would argue the popularity of these escape room games. In reality, people tend to seek these types of games as a way of finding new adventures and doing something that they might not have a great deal of experience with when it comes to something they have already done. As such, these types of games don’t typically need a lot of marketing to become successful. With that being said, there is a certain amount of marketing that goes into every business, including escape room games. It comes down to a simple fact. The public can’t come if they don’t know the place exists. Therefore, escape room games will always have more business if they allow someone to handle the marketing for them and it is done properly then they will if they simply stick a sign on the door and hope that enough people see it.

Optimizing Your Property Management Website: Quick And Dirty Tips

By

When building your professional property management websites, one key component of this online marketing strategy is to ensure that your site is easy to find on the internet. It means that you need to position your brand effectively in search engine results such as Google, a strategy known as Search Engine Optimization. It’s important when it comes to creating your site.

You can take your time to make your site beautiful to attract renters, but imagine a scenario where people can’t find your site quickly. However, the good news is that there are efficient and simple ways to make your website visible online in search engine results. That’s as you improve your marketing efforts with rental advertising and social media.

This post gives you steps as a starting point to start building your SEO for your property management site. Remember that SEO needs constant monitoring to ensure that it stays visible in user’s search engine results. That’s as long as you take easy steps regularly, which means you should not have problems in keeping your position online. It will take you a little effort at first but will continue paying off into your business’s future.

For you to understand the need for SEO efforts and results, consider the following scenario that you can relate to.

Think for a moment that you own a rental business in Portland, OR. You may want renters to find your site when they enter the search term into Google’s “available rentals in Portland, or” “top property management companies“.

When online users attach a particular city or location in the search query, the pages that pop up on the search engine results are called local search results.

Target: Get listed for Portland, or search engine local results.

Optimize your business’s website information

Keep in mind that your site contains the most valuable information for getting Google to know that you’re relevant to the search query.

How to optimize your website content:

Domain name: Come up with a domain that reflects your business location and type. For instance: bestpropertymanagementportland.com.

As you design your website, add keywords for each page to identify your business’s services and location.

Make sure your business’s name, phone number and address is included in each web page, not just your contact page and homepage.

Beyond selling your rental business, including information about your local area and your website copy. It will enable you to associate your business with the local vicinity and give your post renters valuable information about the community which they may decide to live in. For instance, note which part of the town you have rentals in, what restaurants, parks and local attractions are nearby. This will not only improve your site copy for any new renters but will boost your search engine visibility as a local business.

Improving your business listings on local sites

One way of improving your local SEO is to make sure that your business listing information is consistent and available to third-party sources. Search engines and Google are always constantly scanning these sites to come up with a better understanding of your location and business.

If the information is not accurate, incomplete or your business isn’t listed, what you will risk is reducing the chances of your firm getting ranked in search engine results.

How to take control of your local business listings

Facebook, Yelp, Yellow Books And Google are among the important business listings. If your business has a profile on these sites and is listed, ensure you “claim” this listing and make sure that the business address, name and phone number are listed. Delete duplicate pages and listings and update all the information. To take control of the listing, you may have to contact the site owner.

You should include photos, contact information, business profile, website address, hours to improve your listing.

Ensure that your listing is attached to the relevant categories, which will optimize it properly and relate it to your industry. Property management listings that are optimized should include keyword and categories such as real estate, rentals, city, location and property management that you service.

Link Strategy

Links that direct people to your website or away to other related content are important when it come s to SEO strategy. They establish credibility and authenticity to your site. Try show search engines how you relate to your industry and location. Focus on links that relate to your industry to avoid damaging your site’s credibility.

The best link strategies:

Create a directory of community resources such as stores, restaurants and community attractions that you can relate and link too. It will make your site local to the community you want to provide valuable information and rank for.

Talk to local business to know if they can provide your tenants with discounts for services, which they will promote online, and link back to your site.

Contact the local city and chamber of commerce to be linked on their sites as a method of new residents to find housing.

Make sure all your vacancy adverts are linked to rental listing sites and have links back to your site.

Check industry related sites and consider writing a guest post that links back to your site.

Respond and encourage online reviews

User reviews enable you to build your business’s reputation in your industry, helps with SEO, and influences purchasing decisions. The reason is that it shows you’re active and relevant online.

Review sites include Google My Business, Yelp, Google+, Facebook and others. Let owners and renters know that they can post on whatever platform they are comfortable with. Reviews should come naturally, not out of harassment. You should avoid posting fake reviews.

Make sure you include social media in your marketing plans. The reason is that platform such as Facebook, Twitter, Google Plus, Pinterest and Instagram is a great way to be found online. They enable you to engage with your audience and potential renters.

SEO requires that you put in great effort to ensure that you come up with a site that has relevant content and copy related to your industry. Ensure that you engage with residents by responding to their reviews and check available links to and from your site.

For property managers and landowners, we’ll continue to provide useful articles and tips regarding residential management to enable your business to be visible online and attract the best renters.

Filed Under: SEO

How Pet Boarding Kennels Can Benefit From Search Engine Optimization

By

Do you want to know how Pet Boarding Kennels Can Benefit From Search Engine Optimization SEO? Pet owners nowadays opt to board their pets in pet boarding kennels. These boarding kennels, which are shelters for various pets, offer a variety of pet services. They include boarding, training classes, shipping and pet supply sales. Bear in mind that although the majority of pets boarded are cats and dogs, many kennels offer boarding for birds, horses, exotic pets and reptiles.

As a pet boarding kennel owner, you can benefit hugely by using SEO to get more clients who are looking for shelter for their pets. For instance, by choosing the right keywords, your website will rank better in user search engine rankings. The result is that you’ll get more customers who are looking for kennels to shelter their pets.

Remember that the internet is saturated, which means that you need to use two or three keywords that are relevant to your pet boarding business. For instance, instead of using “pet boarding”, you can try keywords such as “local dog/cat boarding” or “doggy day care” and combine them with the state or city you’re located. This post looks at seven benefits of using SEO to market your pet boarding business.

searchengine

Enables You to Reach Pet Owners

Bear in mind that SEO works by using a filtration module. It means that compared to the traditional marketing, its targeted market is more precise. The old form of marketing is generic, the result being that it attracts thousands of people.
SEO comes from people looking for your services, for example, pet boarding services. These people are searching for you to solve their problems.

Best Return On Investment and Is Long Term

SEO gives you the best returns on your investment. That’s because it gathers targeted traffic and the results are long-term. Pay per click Content and traditional marketing only run for the duration that you can handle your kennel marketing cost.
SEO enables you to target free traffic. The moment they find you, you have peace of mind that you can retain them.

Create a Website That Users Love

When it comes to carrying out SEO for your business, keep in mind that you have to optimize your pet boarding site for search engines and users. The reason is that you may have built it a while back when you didn’t have time to think much about the site. When working on SEO of your website, you have to ensure you work on its content and highlighting the call to action buttons. Luxe Pet Hotels website is a great example of a user friendly website, offering stunning visuals and an easy navigational menu.

Get Ahead Of the Competition

Most businesses have websites for offering information or answering inquiries only. They don’t care about using SEO to generate leads or traffic from their site. It means they wait for customers to come to the kennel business’s physical site.
You should bypass them by optimizing your site that Google will love. It will enable you to climb the search engine ranking ladder, which is where SEO comes in.

Builds You a Brand

You need to build your kennel business into a recognized brand if you want to get the best results. An SEO optimized site enables you to grab the attention of users, for example, pet owners as compared to a non-optimized site. Remember that if your site continuously pops up on Google when users search using industry related keywords, pet owners will likely remember your website.

Enables You to Get More Customers

Your kennel business may be doing just well to pay its bills and yours. However, if you bring more leads through your website using SEO, you will open up more floods of qualified traffic. You will get leads from different communities and citation sources that share the pet boarding market as yours. The result is that you will get more profits, which means you can expand your business.

 

Conversion Rate

SEO is more than just choosing the right keywords for your website. The reason is that you need to think like a user. That’s because you need to convert your user’s needs into leads. SEO enables you to have a proper conversion rate. An optimized site has better chances of turning your leads into your pet boarding facility customers.

Summary

As a pet boarding facility owner, using SEO for your business has many benefits as the above post shows. Bear in mind that the kennel business is becoming popular since many pet owners nowadays prefer to board their animals at boarding kennels when going on vacations. Many hotels don’t allow pets, while those that accept them will charge their owners if the pets annoy other customers.

Filed Under: SEO

How To Prepare Your Social Media Marketing Effectively

By

Whether you are already socially active online or inexperienced, and if you’ve engaged with social media for personal use or been doing business with it, a social media marketing campaign should be planned well. With an efficient social marketing campaign, all your requirements for becoming a recognized online business presence can be met.

Engaging with the social marketing channels available to you will bring access to excellent sources – Facebook, Twitter, LinkedIn and much more – for building a reputation, and results can be immediate. Above all, you can make connections with multiple sources, businesses, experts and professionals. You can quickly develop your network and start bringing many benefits from all these links. A well-prepared strategy for social media marketing can make these engagements all the more rewarding.

Social Media Is An Unstoppable Information Source

Tapping into the social media landscape provides you and your business with an unlimited research resource. It will enable your company to generate and monitor conversations you won’t hear anywhere else. An effective social media marketing campaign will “engage with many different and overlapping channels for any mention of your company, products, clients, potential clients, your industry, and competitors.” says Diane Lo, a Vancouver social media marketing professional. Your social media presence will allow you to keep track of the latest developments in your market, and who is leading and participating in the debate about your products and the competition’s too. Quantcast, TweetMeme, Alexa and other tracking and measurement tools can be extremely helpful here. Through them, you can track what people are talking about online and how the discussion evolves. These records can provide plenty of useful evidence to help to make decisions for future marketing campaigns.

The Advantage Of Web 2.0 Marketing

You and your company can make tremendous gains from a strong social media advertising strategy, whether you are engaged with B2B, B2C or a combination of these varieties of business activity. The Web 2.0 strategy should complement the management’s goals for the firm. To help them achieve these aims using the power of social networking, make sure you understand whether they are seeking to enhance their customer service, reduce overheads, or take a greater role in engaging and managing their reputation online. All of these things can be boosted with good social media advertising.

Start Small And Reap Rewards Quickly

No doubt you, your colleagues and managers will be aware of the number and variety of different social media services and applications available. However, launching a social media advertising campaign doesn’t have to be a massive undertaking. There’s no need to spend time and resources just setting up all the different accounts, or have a fully formed Facebook fan group, YouTube channel, Twitter presence and blog all functioning from the word go. Begin your Web 2.0 advertising campaign by identifying the platform that best matches your company or boss’s goals, and starts small.

A less determined, less time consuming and more inexpensive start can be extremely useful in convincing others of the power of social media advertising. Only registering a Twitter account and engaging with people can produce rapid and visible results. Even the smallest campaigns can be recorded, tracked and measured using the Quantcast tracking service.

Set A Strategy And Follow It

Even to experienced marketing professionals, a social media campaign may feel novel, different and strange. Implement your marketing strategy and execute it by taking the time to explain the practice and potential benefits to the company of every single step in the process.

Look For Social Media Successes

Find and share examples of businesses that have successfully applied social media advertising tricks in the marketplace, helping them to achieve their corporate goals. They may be small or large, and household names or relative unknowns – but any business can use social media marketing to achieve growth.

Anticipate Questions

Read case studies and examples of success stories of social media advertising, and have good ones ready to refer to if someone has questions or objections. It’s quite natural for people to be skeptical of new ideas.

Make Your Case

Package all these topics in a presentation that’s short but punchy. Allow your boss and colleagues plenty of time to ask questions, and think about their personal preferences, as well as the key selling points of your Web 2.0 Marketing idea.

What Exactly Are Citations For Local SEO

By

Citations are primarily defined as specific mentions towards your business’ name and address on various other web pages on the Internet. A citation is correct even if no link is a direct connection to your website. For example, if your business is mentioned in an online Yellow Pages directory but not linked, it is effectively known and referred to as a citation. They can also be found in all kinds of other areas such as a local Chamber of Commerce or even on an associated businesses website.

Are They Important?

Citations are one of the key components of various search engine algorithms. For this reason, search engines tend to favor businesses/websites that have a lot of citations for the websites that do not have a lot. Therefore, if all of the other factors are effectively equal, businesses that have a greater number of citations will typically rank higher than the businesses that do not have as many.

Citations that are received from different established and well-indexed websites/portals are going to help ultimately to increase the amount of certainty that the algorithms have about your business, contact, and category information. Thus, it allows them to confirm actually what a business is and whom they are serving.

“These kinds of citations are in particular critical in different niches that might be less competitive but more local based.” According to Thomas Lisenby of Las Vegas SEO. “For instance, in the plumbing industry where a lot of plumbers do not have their websites, search engine algorithms pretty much have to rely on anything that they can find on the Internet, and it is typically citations that they rely on.”

They also can help to validate that a particular business is a part of a certain community. It is not likely to be able to get your website and business’ listing on a community index such as a Chamber of Commerce.

Because of this, these kinds of citations are crucial, and they really can help make your business be able to be seen much more prominently. Having citations on your website is going to be able to help you boost your local search engine optimization, and it will help you get found on the Internet. People utilize all different kinds of engines and aggregators to find businesses that they can frequent. Aggregators such as Yellow Pages, Yelp, Superpages, Yahoo Local, and more. All of these things are going to help effectively you get more people to see your business’ info because it is going to be readily available on it. Not only is it going to help people see your info, but it is going to allow search engines to have your pertinent information that can assist them better rank your business.

Where To Get Citations?

As noted above, there are many different places that you can get citations for your business. Below, we will be going over some of the top ways.

1. Social Media.

Social Media is easily one of the best ways to get citations for your business because they are extremely high regarded by search engines, and there are so many different social media platforms that you can utilize to get them.

2. Local Directories.

Another great place to get all kinds of citations is on local directories. By using these websites, you should be able to get a good amount of citations because there are so many of them that you can list your business on.

3. Aggregators.

Another great place to get citations is on the major aggregators that we have discussed above such as Angie’s List, Trip Advisor, Yelp, Yahoo Local, and more.

Filed Under: SEO

Understanding How SEO Works

By

If you have a website, chances are you have heard about search engine optimization (SEO) at one point or another. This process, which involves optimizing your website so that it gets listed as high as possible in the search engine results, can make an enormous difference in the amount of traffic that you get to your website. This article takes a closer look at how SEO works and provides helpful tips on how you can start using it to make your business more profitable.

Every time someone conducts a search in a search engine, they enter what is known as a keyword phrase. These are the words that they type in the search box. Search engines analyze the keyword phrase that they enter and return the pages that they think are the best match for what the person is looking for. They accomplish this through the use of a complex algorithm that analyzes web pages to determine what they are about and ranks them according to their relevance for a particular keyword phrase.

“Once you understand how the algorithm works, you can then make changes to your site to make your content more appealing to the search engines. This process is known as search engine optimization.” notes Leona Hubbard a Phoenix SEO professional. “The better job you do of optimizing your site, the higher your page will show up in the search results when people search for the products or services that you sell. This can result in a lot more organic traffic to your website.”

There are a number of different factors that the search engines look at when ranking websites. These range from the quality of the content on the page to the keywords that are used in the content and the number of other websites that are linking to the page. Understanding all of these different ranking factors can help you tweak your site so that it is more in line with what the search engines are looking for.

For instance, once you understand that the search engines rank sites based on the keywords that they contain, you can start adding relevant keywords to your content. By including the keywords that you want to rank for in the title of your page and several times throughout your content, you can make it easier for the search engines to understand what your page is about.

Search engine optimization is extremely complex and multifaceted. However, once you understand how SEO works, it is simply a matter of making the right changes to your website. As long as you properly optimize your site, you should be able to obtain a high listing in the search results in a relatively short amount of time.

Filed Under: SEO