Citations are primarily defined as specific mentions towards your business’ name and address on various other web pages on the Internet. A citation is correct even if no link is a direct connection to your website. For example, if your business is mentioned in an online Yellow Pages directory but not linked, it is effectively known and referred to as a citation. They can also be found in all kinds of other areas such as a local Chamber of Commerce or even on an associated businesses website.
Are They Important?
Citations are one of the key components of various search engine algorithms. For this reason, search engines tend to favor businesses/websites that have a lot of citations for the websites that do not have a lot. Therefore, if all of the other factors are effectively equal, businesses that have a greater number of citations will typically rank higher than the businesses that do not have as many.
Citations that are received from different established and well-indexed websites/portals are going to help ultimately to increase the amount of certainty that the algorithms have about your business, contact, and category information. Thus, it allows them to confirm actually what a business is and whom they are serving.
“These kinds of citations are in particular critical in different niches that might be less competitive but more local based.” According to Thomas Lisenby of Las Vegas SEO. “For instance, in the plumbing industry where a lot of plumbers do not have their websites, search engine algorithms pretty much have to rely on anything that they can find on the Internet, and it is typically citations that they rely on.”
They also can help to validate that a particular business is a part of a certain community. It is not likely to be able to get your website and business’ listing on a community index such as a Chamber of Commerce.
Because of this, these kinds of citations are crucial, and they really can help make your business be able to be seen much more prominently. Having citations on your website is going to be able to help you boost your local search engine optimization, and it will help you get found on the Internet. People utilize all different kinds of engines and aggregators to find businesses that they can frequent. Aggregators such as Yellow Pages, Yelp, Superpages, Yahoo Local, and more. All of these things are going to help effectively you get more people to see your business’ info because it is going to be readily available on it. Not only is it going to help people see your info, but it is going to allow search engines to have your pertinent information that can assist them better rank your business.
Where To Get Citations?
As noted above, there are many different places that you can get citations for your business. Below, we will be going over some of the top ways.
1. Social Media.
Social Media is easily one of the best ways to get citations for your business because they are extremely high regarded by search engines, and there are so many different social media platforms that you can utilize to get them.
2. Local Directories.
Another great place to get all kinds of citations is on local directories. By using these websites, you should be able to get a good amount of citations because there are so many of them that you can list your business on.